GTM Container Builder – Multi‑site with Pixel Trigger Table

GTM Container Builder – Simple & Safe

GTM Container Builder (Simple & Safe)

Fill the form below and click Generate JSON** → Download. Import the file into Google Tag Manager. No coding needed.

How this works

• Retargeting pixels fire on pages (All pages or specific URL contains).

) custom events.

• We sanitize tag/trigger names to avoid GTM import errors (no : , quotes, etc.).

• (Optional) Consent Mode scaffold is added as a Trigger Consent Initialization + an HTML tag that sets defaults.

Project basics

Business name

Site domain (optional)

GA4 Measurement ID (required)

Default currency (optional)

Include Consent Mode scaffold

GA4 config tag is created automatically and fires a page_view on All Pages.

Retargeting pixels (page-based) **+ Add Retargeting Pixel

Each item becomes a Custom HTML tag. Choose All Pages or limit to pages where the URL contains a substring.

NameTriggerURL containsActions

Conversion pixels (event-based)

• Add Conversion Pixel

Each item becomes a Custom HTML tag that fires on a dl_* custom event (e.g., dl_purchase).

NameEvent (dl_*)Category (optional)Actions

dataLayer guide (common events) ).

Show examples

dl_add_to_cart** );

dl_purchase );

dl_view_item );

dl_begin_checkout );

dl_login );

dl_sign_up );

dl_search );

dl_view_cart );

Checklist (before import)

• No colons or quotes in names (Tag/Trigger/Variable/Container are sanitized automatically).

• Retargeting uses PAGEVIEW with Page URL contains (or All Pages).

• Conversion uses CUSTOM_EVENT on event == dl* .

• GA4 Config tag exists and fires on All Pages.

• (Optional) Consent scaffold uses a Consent Initialization trigger + HTML tag (not a special consent tag type).

• Exported file is exportFormatVersion: 2 .

Generate JSON

Download JSON Reset

Preview —