1. Retargeting pixels fire on pages (All pages or specific URL contains).
2. Conversion pixels fire on dataLayer.push({ event: 'dl_…' }) custom events.
3. We sanitize tag/trigger names to avoid GTM import errors (no :, quotes, etc.).
4. (Optional) Consent Mode scaffold is added as a Trigger Consent Initialization + an HTML tag that sets defaults.

GA4 config tag is created automatically and fires a page_view on All Pages.

Each item becomes a Custom HTML tag. Choose All Pages or limit to pages where the URL contains a substring.

Each item becomes a Custom HTML tag that fires on a dl_* custom event (e.g., dl_purchase).

Use these when you create Conversion pixels. Fire with dataLayer.push({ event: 'dl_event' }).

dataLayer.push({
  event: 'dl_add_to_cart',
  value: 59.9,
  currency: 'USD',
  items: [{ item_id:'SKU1', quantity:1, price:59.9 }]
});

dataLayer.push({
  event: 'dl_purchase',
  transaction_id: 'T12345',
  value: 129.9,
  currency: 'USD',
  items: [{ item_id:'SKU1', quantity:2, price:64.95 }]
});

dataLayer.push({
  event: 'dl_view_item',
  items: [{ item_id:'SKU1', item_name:'Example', price: 39.9 }]
});

dataLayer.push({
  event: 'dl_begin_checkout',
  value: 129.9,
  currency: 'USD',
  items: [{ item_id:'SKU1', quantity:2 }]
});

dataLayer.push({ event: 'dl_login', method: 'password' });

dataLayer.push({ event: 'dl_sign_up', method: 'email' });

dataLayer.push({ event: 'dl_search', search_term: 'blue shoes' });

dataLayer.push({ event: 'dl_view_cart' });

• No colons or quotes in names (Tag/Trigger/Variable/Container are sanitized automatically).
• Retargeting uses PAGEVIEW with Page URL contains (or All Pages).
• Conversion uses CUSTOM_EVENT on _event == dl_* .
• GA4 Config tag exists and fires on All Pages.
• (Optional) Consent scaffold uses a Consent Initialization trigger + HTML tag (not a special consent tag type).
• Exported file is exportFormatVersion: 2.